Yesterday Adobe published an article in which it summarised research it had conducted regarding the use of ChatGPT as a search engine.
Two key pieces of data jumped out at me, first is that 77% of overall ChatGPT users in the United States use ChatGPT as a search engine, and that 24% of those users went to ChatGPT first for the answer before they looked elsewhere. The interesting thing about these two facts is that it isn't unique to any given generation, Adobe broke down the figures saying 74% of Baby Boomer users, 80% of Gen X, 75% of Millennials, and 77% of Gen Z users all use the platform as a search engine.